Stats are a great way to see who is reading your newsletter. After all, if you're spending time producing a newsletter, you want to be sure it gets read.
To open the stats:
- On the Dashboard (the screen that lists your draft and published newsletters), find the newsletter you wish to view stats for
- Click the Statistics tab
There are two tabs with different types of stats: readership and email.
These stats give you as basic outline of how much your newsletter is getting read. You can see how many unique readers (that is, individual people that have read your newsletter), page popularity (that is, which pages were the most popular in the newsletter, based on how many times the page was viewed) and a device breakdown.
These stats give you an outline on who is interacting with your newsletter when delivered by email. You can see the open rate (that is, the number of people that opened the email summary), the click through rate (that is, the number of people that clicked to open the full newsletter), the number of failed deliveries (that is, the number of bounces or other failed deliveries as reported by our email sending service) and the number of unsubscribes.
You can click on any of these tiles to see which email addresses are associated with each category.